It seems like the SEO vs. PPC debate is heating up again. Just in the last few weeks we’ve had several “chats” with firm believers in PPC and with an additional few that wonder if SEO really matters anymore.
Before considering implementing PPC or SEO initiatives it’s important to understand searcher behavior, potential impact and strengths and weaknesses of each activity. We dig into all of this in our SEO vs PPC mini e-book.
Here’s a quick snapshot of a side-by-side comparison of each option.
While both have their place in an online marketing program, it is important to look at what will give you the best chance at converting prospects and customers.
If you haven’t looked at your SEO activities in awhile, it might be time. It’s always a good idea to get your site optimized for organic results before jumping into paid solutions. Sign up for our No-Cost SEO analysis or download our SEO-TIP SHEET to get started.
What do you think? Have you typically relied on organic SEO or PPC? What has worked best for you? We’d love to hear your thoughts.